DIEGO

CORDERO

Contact

(03)

Laurus International School of Science


Overview

Overview

Laurus International School of Science is a top-tier international school in Tokyo, renowned for its STEM-focused curriculum and strong ties to Cambridge University. I worked on evolving their visual identity, starting from the established logo and creating a cohesive design system that could be applied across communications, seasonal events, and marketing materials.

Man with backpack looking at cityscape across water
Man with backpack looking at cityscape across water

The Challenge

The only clearly defined brand element was the logo; colors, typography, and layouts were inconsistent, with no guidelines or stewardship. The school needed a coherent visual identity that could unify all touchpoints while remaining flexible for seasonal events and campaigns.

The Solution

Built a structured visual identity system from the logo, including consistent color palettes, typography, and design elements. This allowed all materials—marketing, communications, and seasonal events—to feel cohesive, professional, and adaptable.

The Result

Established a clear, versatile brand identity that strengthened Laurus School’s prestige and visual presence. Materials now look unified and polished, while seasonal and campaign designs retain flexibility and creative flair.

aerial view of people walking on cross pedestrian lane
aerial view of people walking on cross pedestrian lane
white and brown concrete building under blue sky during daytime
white and brown concrete building under blue sky during daytime
white and brown concrete building under blue sky during daytime
Potted plants outside two doors on a building.
Potted plants outside two doors on a building.
Potted plants outside two doors on a building.
aerial view of people walking on cross pedestrian lane
aerial view of people walking on cross pedestrian lane
Bicycle parked on a sunny street with buildings.
Bicycle parked on a sunny street with buildings.
Bicycle parked on a sunny street with buildings.
lantern on the street at nighttime
lantern on the street at nighttime
lantern on the street at nighttime

Other Projects

Modern a-frame living room with forest view
Modern a-frame living room with forest view
Person walks down a neon-lit city street at night
Modern architecture with geometric shapes and clean lines
Modern architecture with geometric shapes and clean lines

Home