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Laurus International School of Science
Laurus International School of Science is a top-tier international school in Tokyo, renowned for its STEM-focused curriculum and strong ties to Cambridge University. I worked on evolving their visual identity, starting from the established logo and creating a cohesive design system that could be applied across communications, seasonal events, and marketing materials.
The Challenge
The only clearly defined brand element was the logo; colors, typography, and layouts were inconsistent, with no guidelines or stewardship. The school needed a coherent visual identity that could unify all touchpoints while remaining flexible for seasonal events and campaigns.
The Solution
Built a structured visual identity system from the logo, including consistent color palettes, typography, and design elements. This allowed all materials—marketing, communications, and seasonal events—to feel cohesive, professional, and adaptable.
The Result
Established a clear, versatile brand identity that strengthened Laurus School’s prestige and visual presence. Materials now look unified and polished, while seasonal and campaign designs retain flexibility and creative flair.









